The Buddy Group - Logo & Bug Design
Rebranding The Buddy Group from the ground up. After hundreds of pages of thumbnails, three different stylistic directions, refinement, selection and finally some more refinement, we had our mark.
Studying calligraphy, tattoo art and blackletter, I contrasted strong vertical letters and sharp angles with a modern swash and organic movement to bring a sense of rock & roll swagger to the logo.
The initial sketch selected was for a 'bug' design of the logo. I took the general idea and expanded it to fit 'The Buddy Group,' developing and refining the letter spacing, shape of the logo overall and adding flourishes to break up the strong vertical lines.
Once the logo was finalized I reapplied the same visual language created for the full mark back onto the bug design, refrencing the dramatic swash and style of lettering.