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The Buddy Group - Logo & Bug Design
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 The initial sketch selected was for a 'bug' design of the logo.  I took the general idea and expanded it to fit 'The Buddy Group,' developing and refining the letter spacing, shape of the logo overall and adding flourishes to break up the strong vertical lines.
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 Once the logo was finalized I reapplied the same visual language created for the full mark back onto the bug design, refrencing the dramatic swash and style of lettering.
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