Logo design as part of a rebrand for the global tech company Tactilis.

Using a spartan helmet as a jumping off point, I used strong vertical line work to transform the ’T’ in Tactilis into a shape that was both modern and clean but still harkened back to imagery of broad swords, shields, and columns; representing power, but not aggression.

Logo Design & Branding: Jackie Whisler
Copywriting: Cheryl Elizaga
Creative Director: Brian Desautel
Agency: The Buddy Group