Pentel needed videos that could showcase the features of their lines of pens and pencils, but didn't want animated sales sheets or bullet points overlaid on stock images of their product.  We took their pens and pencils and infused them with the same character and visual appeal as the artists who love to use them.

We decided to market the product in a way no one else was doing: like candy.

Creating a hand crafted, stop-motion style and filling the screen with color, we let the product shine by incorporating it into playful scenes of hand drawn graphics and creative lettering. The end result was a mouthwatering display of Pentel's product lines that would entice any user to give them a try.

Storyboards, Visual Development & Animation: Jackie Whisler
Copywriting: Scott Chavez
Creative Director: Brian Desautel
Agency: The Buddy Group