Rebranding The Buddy Group from the ground up. After hundreds of pages of thumbnails, three different stylistic directions, refinement, selection and finally some more refinement, we had our mark.
Studying calligraphy, tattoo art and blackletter, I contrasted strong vertical letters and sharp angles with a modern swash and organic movement to bring a sense of rock & roll swagger to the logo.
The initial sketch selected was for a 'bug' design of the logo. I took the general idea and expanded it to fit 'The Buddy Group,' developing and refining the letter spacing, shape of the logo overall and adding flourishes to break up the strong vertical lines.
Once the logo was finalized I reapplied the same visual language created for the full mark back onto the bug design, refrencing the dramatic swash and style of lettering.
5.11 Tactical Stickers
5.11 wanted us to create a set of iOS stickers for their users & fans of their brand. Based on military visuals and phrases, I explored a few visual approaches before we selected the “low-poly” style that would create texture and act as a nod to the video game community 5.11 has collaborated with in the past.
MFM: Lettering Challenge
For the month of July, fans of the true crime podcast 'My Favorite Murder' created a challenge on Instagram that I could not resist: to take some of the witty, hilarious lines and inside jokes spoken by the hosts and give them an illustrated twist.
Logo design as part of a rebrand for the global tech company Tactilis.
Using a spartan helmet as a jumping off point, I used strong vertical line work to transform the ’T’ in Tactilis into a shape that was both modern and clean but still harkened back to imagery of broad swords, shields, and columns; representing power, but not aggression.
Typographic icons and bugs created for an immersive, 360° interactive website.
The site featured a panoramic website and content created by the end users, which was sorted into four persona’s: Adventurer, Wanderer, Enthusiast & Visionary.
Keeping the first letters as the anchor for each icon and playing off the tagline “Take a look around,” (plus a little inspiration from Picasso) I thought of each icon as the same subject being viewed from many different angles and assembled together. I then paired each letter with a symbol that represented its persona and wove those elements in to each icon.
For the thrill seeking Adventurer, a navigational star/compass rose; the nomadic Wanderer, a leaf on the wind; the passionate Enthusiast, a flame; and the experimental Visionary, interlocking cogs.
When Dell Software group brought Quest's TOAD software under their wing, we were tasked with combining the original character (both literal and figurative) of the company with the sleek style of Dell. Drawing from Dell software's clean typography, I developed an illustration style that would work both in single & full color while demonstrating a little punch of personality.