AVATAR PROJECT: CHARLIE
When The Buddy Group wanted to redesign their website, they wanted to defy expectations. So when it came time to address their team sections, they wanted something that was going to be as colorful and expressive as their workers.
I was tasked with interviewing team members, looking at their call signs and designing 'Avatars' to represent them on the website. Utilizing The Buddy Group's color palette and hiding easter eggs in each drawing, I created over 20 Avatars for the site. Here are a few.
Character Design & Illustration: Jackie Whisler
Creative Direction: Brian Desautel
Agency: The Buddy Group